In short yes! The move by the Trump Administration to impose tariffs on Chinese imports could be very detrimental to the United States economy. The global footwear and apparel industry could be particularly impacted by industry tariffs, with a high proportion of these items originating...
Many people think branding and marketing are synonymous, but while they are inextricably linked, there are important differences between the two industry buzzwords. What is branding? Branding is the personality of a company. Branding is what’s left after someone buys your product. It’s the emotion...
