More than activewear: YADRA – a mindset and movement

More than activewear: YADRA – a mindset and movement

YADRA is more than a name on a garment – it’s a way of life. Born in the Ra Province in Fiji, “Yadra” is traditionally used as a morning greeting. Within Ra, however, it carries more profound meaning and is spoken throughout the day as a reminder to stay alert, rooted and intentional. It signals presence. Awareness. A connection to heritage.

This is the philosophy behind YADRA as a brand. Founded by Apakuki (Kuki) Nalawa, it blends modern activewear with the soul of Fijian culture.

Each design honours the land, sea and history of the Pacific. It’s activewear built for movement yet grounded in identity.Clothing that empowers those who carry Fiji not just on their skin, but in their spirit, whether at home or across the globe.

Responsibility and sustainability

YADRA deeply understands that sustainability is essential in apparel manufacturing and demonstrates that performance apparel can be environmentally conscious without compromising quality.

The brand integrates eco-friendly materials into its collections and works closely with local communities to ensure cultural authenticity, fair practices and economic contribution. This is sustainable fashion beyond buzzwords; a design-led approach rooted in care, connection and responsible progress.

By honouring traditional craftsmanship and maintaining cultural integrity, YADRA not only produces innovative activewear but also helps protect and elevate the people and ecosystems that inspire it.

Signature collections with meaning

Vatu-i-Ra collection

Inspired by the vibrant reef ecosystems of the Vatu-i-Ra Conservation Park, this collection reflects the energy and colours of Fiji’s coastal waters. Fluorescent tones mirror coral hues, creating apparel that’s dynamic, alive and unapologetically expressive. Wearing Vatu-i-Ra is like carrying the ocean with you.

Noqu Vanua collection

Translated as “My Land” and named after KUKI’s well-known track, this range features traditional Fijian motifs symbolising unity, strength and ancestral pride. These are not patterns; they are visual reminders of identity and legacy. The collection thoughtfully empowers Fijian youth to embrace their roots and “walk tall” in who they are.

More than apparel

YADRA is not simply worn; it is lived. It encourages individuals to move with purpose, reconnect with identity and represent their heritage with pride. Whether training, travelling or living day-to-day, YADRA speaks to intention and cultural strength.

Each piece celebrates the dynamic culture and natural beauty of the Fijian islands. It’s activewear that tells a story – and that story is powerful.

Working with immago – a valued partnership

At immago, we are proud to partner with brands that lead with purpose and authenticity. We are honoured to support YADRA through our label-making capabilities, helping bring their brand vision to life with consistency and care.

“Our experience working with immago has been both positive and reassuring. Their team demonstrates professionalism, attentiveness, and a genuine commitment to supporting our requirements. We value their consistency, clear communication, and the courteous manner in which they manage each project. It has been a pleasure collaborating with them, and we appreciate the level of care they bring to their service.”
— YADRA

Immago Fiji proudly supplies all YADRA brand labels, ensuring every garment carries its story with precision and respect.

The power of the small details

Labels aren’t just identifiers; they are brand touchpoints. For purpose-led apparel like YADRA’s, even the smallest element must reinforce craftsmanship, cultural values and sustainability commitments.

At immago, we specialise in:

• woven and printed labels that capture brand identity
• colour-matching and texture alignment to complement garment design
• sustainable material options, including recycled polyester and organic fibres
• performance-driven trims suitable for activewear
• and global manufacturing supported by local insight, as seen in Fiji

 

Every swing tag, care label or trim is an opportunity to communicate purpose – clearly, beautifully and sustainably.

Let’s empower your vision

We’re proud to stand alongside forward-thinking brands like YADRA – businesses driven by community, creativity and responsibility.

If you’re developing an apparel line rooted in authenticity, sustainability or storytelling, we’d love to help bring that vision to life through thoughtful, innovative branding solutions.

From labels to packaging and everything in between, our team provides guidance, creative input and technical expertise across every stage of development.

Ready to strengthen your brand with sustainable, culturally aligned solutions?

Reach out to immago today. Let’s create apparel branding that moves with purpose: just like YADRA.