The textile industry is one of the biggest polluters in the world, with clothing production having doubled in the last 15 years. Now that China has said no to accepting the world's rubbish, advanced countries will need to think about investing in sustainable practices. What does this mean for the textile industry?
It can be confusing but there are distinct differences between branding and marketing. Whilst they are inextricably linked brands today need both to be successful. Let's take a closer look at these two industry buzzwords and what they mean.