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3 sure-fire tactics to make your clothing label stand out in a crowded market

If every product had to be truly unique in order to be successful, there’d hardly be any success stories. Thankfully, that’s not the case. Uniqueness isn’t a prerequisite for success.

Instead, if you want your product to succeed, you’ve got to focus on two major points; making sure it’s high-quality, and making it stand out from the crowd.

The cream always rises to the top

If your product is good enough, then it will always have a chance of success. We all know that marketing can’t do much for a product if it’s not a truly great product. We can’t — nor should we — try to convince people that they need something that’s not going to bring them any value.

But what we can do is help a product stand out from its competitors. This is especially vital to your product’s success if you’re entering an already crowded market – such as men’s or women’s fashion.

Here are three sure-fire tactics for making your product stand out in a crowded market.

branding

1. Tell your story

Behind every brand, there’s a story. Even if your product is one of many similar products – one new brand of dress among hundreds, for example – no other company will have the same story to tell as you do.

As consumers become more interested in hearing authentic stories from “regular people”, rather than paid endorsements from celebrities, your brand’s backstory is becoming ever more powerful.

Harness that power by being open with your customers about who you are and what you do. Is creating this product fulfillment of a childhood dream? Did you and your best friend dream up your company while backpacking in India?

While you don’t want your story to overwhelm your product messaging, you also shouldn’t be afraid to share it. People respond to people more than to products.  Don’t be afraid to put parts of that story on your swing tag, or even have parts on the different product lines so they almost need to buy the entire range to see the full story?

2. Find what does make you different and work hard at articulating it

While your industry or niche might feature many products that are similar to yours, every product has something that makes it different. Find what that is and hone in on it.

For example, some of our clients still manufacture their clothing in little old New Zealand. In the crowded clothing market, they could easily have been overlooked, and become just one more piece of clothing to skip over.

But instead, they have grown into a major successes. That’s because, from the start, they’ve emphasized a crucial difference between them and their competitors:  they make ethically in New Zealand using the best quality fabrics and trims.

By focusing on this particular value, and producing a consistently delicious and high-quality product, these brands build up a loyal following.

3. Create urgency

One sure-fire way to make any product stand out is to create urgency for your customers.

This is something else at which our local NZ clothing company excels. They create limited-release, hand-numbered seasoning varieties that are only available for a short time. Once they’re gone, they’re gone. That creates a real, true urgency that helps turn potential customers into actual customers.

You can create urgency in simpler ways, too. Digital coupons that are only good for the next 24 hours, a sale that lasts for two days only, a free gift that’s included with every purchase through the next week; these are all easy ways to motivate your audience to visit your site or make a purchase.

Of course, as with everything in digital marketing, any urgency you create must be authentic. Consumers today can see through attempts to make them feel a false sense of FOMO (fear of missing out).

So if you plan on selling something for the next year, don’t say it’s a limited edition. It may earn you a few new customers now, but it won’t pay off in the long run when customers realize that you’ve been disingenuous.

How we can help you stand out from the crowd

Here at immago, we love helping our customers stand out.  We have our own in-house Designers that can ensure your label and tag branding is modern, practical and cost-effective.

From one-man start-ups to large international businesses, we have helped dozens of companies with their branding, marketing, and image. Knowing who you are as a company helps get your message out there, attracting new customers and reacquaint with existing ones.

Ask us how we can help you stand out in the market!!

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