A touch of colour to your clothing tags will keep you on trend this season
Have you ever thought of adding a bit of colour to your labels or clothing tags? Neon fashion and bright colours are everywhere at the moment, but is it just a passing trend or something more than that?
The cyclical nature of fashion
Fluorescent clothes and accessories were popular on a number of designer catwalks this year, including Gucci, Versace, Prada, and, unsurprisingly, it’s a trend that’s headed straight for the high street.
While neutrals, darks and pastels have dominated the fashion scene over the past few years, the sudden surge of neon has led to comparisons with the 80s fashion.
But this isn’t the first time bright neon has returned.
There was a brief return to ultra-brights in the early 2000s, thanks to the likes of Paris Hilton and Lindsay Lohan, and in 2007, neon blew up again as new rave indie-electronica music gained a scene in the UK.
Fashion is rooted in nostalgia, and what once was cool, will be cool again someday.
Thrift store shopping was all the rage a couple of years ago – a throwback to early 90s grunge.
Recently there has been a big 80s revival, and not just in fashion, but in movies and books too. Many movies from the 80s are being remade (most of them badly), and books like Ready Player One hark back to the writer and reader’s childhoods.
People love looking back on the “good old days” with rose-coloured glasses and romanticizing the idea of a world which they never experienced.
As Seen On Screen
ASOS is a British online fashion and cosmetics retailer, founded in London in 2000. The company’s fashion range of clothing and accessories is primarily aimed at young adults.
Asos’s Head of Design for Womenswear Melika Imoru says, “Neon colour spectrums are the key palette of the season. We’ve really backed neon across clothing, footwear and accessories – and seen great reactions.”
And as the festival season kicks off in the UK, the influence of bright colours can already be seen.
Little Mix all wore neon green at Radio 1’s Big Weekend last month, and with plenty more festivals and events to come this summer, you can bet they won’t be the last.
The rise of fashion trends and the speed at which they appear can be put down to modern celebrity and Instagram culture. It may be a way to get more followers – if you’re following the most recent trends, people want to keep up with you because they know you’re up to date.
Update your clothing tags and join the neon trend this season
Fashion trends come and go so quickly now in the age of Instagram and Snapchat that it’s almost impossible to keep up. By the time you’ve designed, manufactured and shipped your latest range, a new fad has come along to replace it!
One way you can stay current without changing your entire range is to simply update your labels and/or clothing tags.
By adding a dash of colour to the item, you can join the neon trend for this season without being left behind.
By making it Limited Edition, or a particular sub-range, allows you to gain instant attention in-store and yet not distract from the actual garment. You can also catch the eye of potential shoppers, all without breaking the bank.
We can help you to upgrade or revamp your clothing tags and labels to stay in contention when it comes to the latest fashions.
Contact us today if you would like to know more about how we help our clients stay up-to-date in the apparel industry.