How Artificial Intelligence is changing the fashion industry
The fashion industry has always been at the forefront of innovation and technology, adapting to changing consumer preferences, emerging trends, and advances in manufacturing processes.
With the rise of artificial intelligence (AI), the industry is once again undergoing a transformation that is changing how products are designed, manufactured and sold.
Designing apparel with AI
Traditionally, clothing design is a creative process that involves a lot of trial and error. Now with the help of AI, stylists can create new designs more efficiently and accurately.
AI algorithms can analyse large amounts of data from social media, fashion blogs, and consumer buying habits to identify emerging trends and predict what styles and colours will be popular in the coming seasons, allowing designers and retailers to stay ahead of the curve.
AI can also generate design concepts based on specific inputs, such as colour, fabric, and style, saving designers significant time and effort while allowing them to focus on refining the designs rather than starting from scratch.
Manufacturing apparel with AI
AI is also transforming the garment manufacturing process in the fashion industry. Algorithms can optimise production lines, reducing waste and increasing efficiency. AI can also predict demand for specific products and adjust production schedules accordingly, minimising over and under-production.
There is also a physical change occurring because of AI. The typical manufacturing robots used for decades are now being powered by AI, completing work in a fraction of the time with increased accuracy.
These new, more intelligent robots are being used to perform tasks that are too repetitive or dangerous for human workers, such as cutting and sewing fabrics, not only improving the safety of workers but also reducing production costs.
Personalising apparel with AI
We’re now living in the Internet Of Things, and personalisation is becoming increasingly important, especially in the apparel industry. AI algorithms can analyse consumer data – things like purchase history and social media activity – understanding people and their preferences more intimately, making it easier to recommend products that are likely to appeal to them.
AI can also generate personalised designs such as body measurements and style preferences, allowing consumers to create customised products tailored to their individual needs and preferences.
Improving sustainability with AI
We’ve talked many times about the growing concern for sustainability in the fashion industry, and AI is helping to address this issue.
By analysing data on materials, production processes and supply chains, AI algorithms can identify areas where sustainability can be improved, for example, more eco-friendly materials or production processes that are less wasteful.
AI can also help to optimise supply chains, to reduce transportation and storage costs, and minimise carbon emissions.
Enhancing the retail experience with AI
Artificial Intelligence is also transforming the retail experience for customers. AI-powered chatbots can provide personalised recommendations, answer questions, and help customers find the products they are looking for.
AI can also provide insights into shopping behaviours and preferences, allowing retailers to create a more engaging and personalised shopping experience. On top of that, as we move into the metaverse and virtual reality scenes, tools are being developed to allow customers to see how the clothing will look on them before making a purchase.
Automated product tagging with AI
Automated product tagging is another area where AI is making a significant impact on the industry.
Traditionally, product tagging has been time-consuming and labour-intensive, requiring human workers to manually tag each item with information such as size, colour, and style.
With the help of AI, however, this process can be automated, with algorithms analysing product images and identifying key attributes, allowing retailers to tag products with accurate and consistent information automatically.
This improves the efficiency of the inventory management process and the accuracy of search results and recommendations for consumers.
We welcome the future of AI in the fashion industry
With over 50 years in this industry, we’ve seen many changes. Trends, technologies and styles all come and go, but we’re still here. We embrace progress, changing with the times to bring greater value to our clients and help them grow as a business.
The development of Artificial Intelligence is exciting for us; we have just touched the surface of what this new stage of the digital world can do. We’re looking forward to learning more about how we can improve our services through AI and how you can too.
If you would like to join us on this exciting journey, then please don’t hesitate to contact us today.
Let’s have a chat about what the apparel industry has in store over the next few years, how AI is going to shape it, and how we can help you to ride that wave.