How immago can help your apparel business in Australia

apparel business in Australia

How immago can help your apparel business in Australia

The Australian apparel industry is worth an estimated $20 Billion USD per year. If your business is based in Oz, then we can help you reach the next level.

The apparel industry in Australia

Around 50% of the total apparel market in Australia is womenswear, with menswear contributing 25% and childrenswear/accessories making up the other 25%.

Pre-COVID, the growth rate for the sector was around 3%, with 100 thousand people employed in the industry.

What’s important to note is what percentage of these garments are made abroad and imported, rather than physically made in Australia.

Where Australia’s clothing comes from

The Australian apparel industry has changed a lot in the past 20 years.

In the early 2000s, the removal of tariffs that protected local manufacturers changed the entire industry, resulting in the market opening to considerably lower-cost imports.

The result was that Australian garment production was all but completely sent abroad.

We ourselves had a printing and labelling factory in Australia, making labels for local companies, but with the removal of the tariffs, the market was decimated.  Even in those early years of transition, we were quick to pick the trends and followed production to the locations of choice for Australian brands.

Today, a staggering 92% of apparel products bought in Australia are imported from other countries, with only 8% being made locally.

Where Australia gets its clothing from:

  • 60% China
  • 8% Bangladesh
  • 5% India
  • 4% Vietnam
  • 3% Indonesia


Southeast Asia

Our role in the industry

With apparel manufacturing spread across the globe, mostly in China and Southeast Asia, our focus has shifted to being a global supply chain business, following the ‘caravan’ that has become the apparel chain.

We have 10 offices around the world, located where 85% – 90% of Australian companies have their garments manufactured.

To put it simply, we run a parallel supply alongside Australian businesses. If your garments are produced in China, we supply face to face support in Australia and deliver your labels and packaging directly to your offshore point-of-production

This allows us to create labels and packaging specific to your needs and deliver them to the source.

Manufacturing might have moved to Asia, but Australian businesses are still based in the land down under.

We have our offices in Australia, so if there are any changes, additions or issues, you don’t have to try and get in touch with someone in Vietnam, you will always have a local contact to deal with.

How we can help apparel businesses in Australia

We’ve been operating out of Australia for over 30 years, with our offices located in Port Melbourne in Victoria.

We know the Australian apparel industry; we know the brands, we know the market and we know the manufacturers.

By partnering with us, you can help grow your business, increase profits and make life easier.

Consistency – We ensure consistency across your brand. If 40% of your garments are made in China, and 60% are made in Vietnam, your branding will remain the same.

Counterfeiting lessened – We are the only people making your labels and we only make the number you tell us. If a counterfeiting team tries to copy your clothes, then they won’t have the same labels, making it obvious they’re not genuine.

Complexity – We have multiple customers, ordering from multiple vendors, from multiple countries. It’s a complicated system, but we make it simple with our LabelNet online ordering software.

Convenience -Labels are specialized knowledge. There are care and content instructions, images and graphics to work out, swing tags, and materials to source. As a business, you don’t need to worry about all that – because we take care of it.

Lower costs – Adding labels and packaging at source lowers overheads and increases profits.

Quality control ­– We literally have people on the ground in these factories looking at the final product, making sure everything is correct and present before being shipped to Australia.

High ethical standards – With so many horrific practices commonplace in factories across Asia, we make sure our standards are applied to our business locations. We always visit and inspect a factory first, carrying out regular inspections to ensure the ethical treatment of our workers.

Real World, Planet Friendly Solutions – Our solutions focus on sustainability.  Wherever you choose to source, our commitment to renewable, ethical and eco-friendly products follows your supply chain.

Hangtag Australia apparel business

Let us make life easier for your Australian apparel business

19 out of every 20 garments sold in Australia are made abroad, most of those in China.

With ten offices around the world, including China, India, Vietnam and Bangladesh, the odds are we have a factory in the same country your garments are made.

This can help you in a number of ways, the least of which will save you money, time and stress.

As an Australian company, you want to be able to deal with issues locally. Our offices in Melbourne mean you can place orders, resolve any issues or make inquiries without having to call overseas.

With over 50 years in the industry and 30 in Australia, we’ve built a strong foundation of respect from many clients.

You can trust us to handle your business needs efficiently, reliably, and ethically.

If you run an apparel business in Australia, then contact us today and discover how we can help you.

Our friendly and experienced team will be happy to answer any questions you may have.