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Why brand recognition is crucial for a new clothing label

New Business

Why brand recognition is crucial for a new clothing label

Small ’boutique’ brands will find it tough starting out. The jump from selling garments locally to a national, and then international stage isn’t an easy one. From packaging to marketing, logistics to finances, everything gets ramped up and becomes more difficult once you dip your toes into a bigger pond.

Branding and design

If you’re starting out in the fashion world, then you’re going to need a recognisable brand. We can assist by starting off with an informal consultation, getting to know you, what your specific requirements are, and your expectations for the future of your brand.

Branding is exceptionally important in today’s world.

A good, solid, recognisable brand can make the difference between success and failure for a new company, very quickly. Branding, when developed with a planned strategy in mind, helps to build trust with customers, develops loyalty and goes a long way to spread the word.

We work with some of the biggest names in the business, putting forward their brand to the world. We give them the opportunity to promote their brand identity with our exciting range of retail packaging, including unique, custom designed labels, carry bags, and cartons.

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Labelling and packaging

Product packaging is the face your brand presents to the world.

Great product packaging helps convey your brand’s identity, quality and reputation. No matter how good your product is, if the packaging looks cheap, the product will be perceived as cheap. First impressions count, especially in the fashion industry.

We can help with labels and packages, designing them with you in mind, ensuring they fit your brand, and deliver the message you’re trying to get across. We have also developed our online label management solution, LabelNet® with you in mind.

LabelNet® is available 24/7 for our clients to access and create an order of exactly what they want and when they want it. With flexibility as a priority, each order can be tailored for their individual business, and not determined by a ‘one size fits all’ approach.

It’s easy, fast and stress-free. Everything you want as a small business owner.

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A global business with international reach

We are a global business, with an integrated supply network across 90% of Australasia’s apparel sourcing regions. Our people are on the ground across Asia and the Pacific and this is what really makes the difference for you.  We speak the local languages, understand the local business cultures, and deliver customised solutions that work for you.

We own all of our facilities across the globe, which allows us to not only keep our prices consistently low, but offer quick turn around on orders.

With our infrastructure already in place, you don’t have to be concerned about unknown, untested or unreliable factories abroad. We have everything running like clockwork, which leaves you to get on with what’s important – running your business.

Offering you the best of both worlds

We work with small, local business, and young designers who are just starting up, and we have the international network available, when you are ready to expand and grow.

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Our unique hands-on approach gives small designers the personal touch that they would usually only get with local suppliers, but with our large international network that delivers across the complexities of a global supply chain, we can offer much more.

It is often the case with young designers when they take that next step up, that their local supplier can’t transition with them.

Small, local printers are great at what they do, short runs and fast turn-around stuff to a local market. But when it comes to international sourcing and contacts, they’re out of their depth and struggle to handle and co-ordinate the increased complexity and workload.

That’s where we can give you the benefits of our expertise and years of experience in the fashion industry.

Contact us today if you have any questions about what we do, or how we can help take your business to the next level.