Dion Lee creates exclusive collection for Target
Image Label Systems has been collaborating with Dion Lee in the provision of their clothing labels and tags, and are delighted to see the Brand’s success in opening a channel within Target.
Target US has many succssful designer collaborations under its belt, which include Missoni, Stella McCartney and New York based designer Philip Lim who delivered a collection for both men and women in the Target-friendly price range of USD$20 to $75 (for separates and accessories) and his trademark leather jackets for USD$250 to $300.
Now $300 may seem a lot and definitely exceeds the normal Target price range, however, when compared to a leather jacket from Lim’s 3.1 line which would set you back around $1850, the $300 price tag is readily more comparable and basically a steal; easily setting itself back into Target friendly territory.
And we can’t forget the Jason Wu for Target collaboration, successfully and openly supported by Michelle Obama, who famously stepped out in a Jason Wu for Target dress.
Really, we shouldn’t be that surprised that the First Lady picked up a piece in Target’s collaboration range, given her affection for Jason Wu who designed her inaugural ball gown and her all-out appreciation for Target and their stance on affordability.
In this illustrious tradition, Target Australia has picked up the baton of “designer collaboration ranges”, by partnering with Dion Lee to deliver modern, designer womenswear and luxe activewear, that meets the criteria of style plus affordability.
Happy to be delivering a range of affordable designer pieces to the women of Australian, Lee says it best:
“My collection with Target combines style with function and reflects the wardrobe of the contemporary Australian woman at work or relaxing. Designing performance wear was a new experience and I was inspired to create modern women’s activewear for everyday living. My collection with Target combines style with function and reflects the wardrobe of the contemporary Australian woman at work or relaxing.”
As is the case with fellow collaboration alumni Philip Lee; designer creations by Dion Lee typically retail from AUD$500 up to $3,500.
In line with Target’s philosophy on affordability, the Dion Lee Target wear range is priced from AUD$25 to $119, making it possible for those who are fans and admirers of his work to own a piece of their own, without paying an arm or a leg.
Since his debut in 2009, Lee has become a regular at New York Fashion Week, and in the spirit of stepping outside one’s comfort zone, he has created his first active-wear range for this collaboration and included a number of day to night dresses, loungewear, and accessories.
The 36 piece collection is designed to reflect the contemporary woman’s lifestyle and features standout separates (dresses, tops and pencil skirts) with a mix of ombre-style, digital prints, monochrome and cobalt blue palettes, and a tuxedo and bomber jacket with laser cut detailing.
“I was familiar with Target’s successful international collaborations including Missoni, so was very happy to become involved in the program and it’s exciting to see my designs styled in a new, imaginative way. The designs are a balance between aesthetics and function.”