How small improvements to packaging make big differences to the environment
If you’re looking to make an impact on the environment, one of the best places to start is with eco-friendly packaging.
And it makes sense, after all, your packaging not only represents your company, but it also protects and ultimately delivers your product to its destination.
If an item arrives damaged or in poor condition, it can lead to a bad customer experience and negative feedback for your business.
Packaging and its sustainability should be a priority for every brand, regardless of how big or small, but there are a few things to consider.
Not everything has to be flashy!
Simplicity can be key when it comes to eco-friendly packaging. It seems obvious, but it’s one of the most important things you can do is to simply reduce the amount of packaging you use. This, in turn, reduces the amount of waste produced. By prioritising minimalisation and clean aesthetics, you can improve your brand’s image and reduce your carbon footprint.
Aim for custom packages that fit your products and reduce the number of packaging layers. Removing excess text and graphics not only improves sustainability but also reduces costs. Surprisingly, ink can be the most costly and wasteful part of the packaging process. If you need to use ink, consider using soy inks, as they are more sustainable and can also be de-inked, making them easier to recycle.
While there is a time and a place for customised packaging, ultimately, people care about what’s inside the box, not what’s on it.
Consider cost-effective, sustainable materials
Another important factor to consider is choosing eco-friendly materials that have minimal impact on the environment. These options are often more cost-effective and compelling to consumers who are concerned about waste.
Cardboard and plastic are easy to recycle and recreate new items from, but biodegradable plastic is the best option because sunlight can decompose it naturally, making it less harmful to the environment. By opting for biodegradable materials, you can actively contribute to reducing plastic waste.
Using air cushion rolls instead of traditional bubble wrap is also a more sustainable option as it is recyclable and saves space. It provides excellent cushioning and protection for your products while reducing environmental impact. You can also use shredded paper or cornstarch packaging peanuts for cushioning, which are biodegradable and compostable.
Choose optimised packaging to save resources
When it comes to the sustainability of packaging, it’s important to consider the size and weight of the packaging and the materials used in its creation. Huge boxes for small products are a waste of space and materials, which ultimately cost more to store and ship your goods. It is best to create custom packages that fit your products and reduce the material needed, maximising efficiency and minimising waste.
And of course, with today’s waste-conscious consumer, eco-friendly packaging is more desirable. Many people are willing to pay extra for products that come in sustainable packaging, knowing that their purchase aligns with their values.
Take action for a better future today
Modern brands must begin making eco-friendly packaging choices that focus on sustainability. By doing so, they show customers that their company is dedicated to creating a better future for our planet. Customers are becoming more intolerant of companies that do not practice sustainability, so it’s essential to stay ahead of the curve.
We know that sustainability can be a complex issue, but we can help!
If you’re unsure of where to start or how to make the best choices for your brand, our team of experts can provide guidance and support. We understand the challenges and opportunities that come with sustainable packaging, and we can help you navigate this complex landscape.
If you have any questions or need assistance, please don’t hesitate to contact us. Together, we can make a real difference for the environment and secure a better future for your company.
Let’s take action today and create a more sustainable world through eco-friendly packaging choices. Remember, even small changes can make a significant impact over time, and your customers will appreciate your commitment to sustainability.