How small changes to your packaging can make you more sustainable

How small changes to your packaging can make you more sustainable

Sustainability is no longer a “bonus” for brands – the public expect you to be concerned about the planet.

Consumers today are more environmentally conscious than ever before, and packaging is one of the first things they notice. It’s where your brand makes its first impression. And it’s also where a lot of waste begins.

But here’s the good news – you don’t need a complete overhaul of your operations to become more eco-friendly. Sometimes, small packaging changes can make a big difference, to both your environmental footprint and your customer perception.

Why packaging matters more than ever

Packaging used to be purely functional – something to protect your product and carry a logo. Today, it’s a key part of your brand story.

Sustainable packaging not only helps reduce waste and pollution, it also builds trust with your audience. It says you care. It shows you’re thinking long-term.

And while some brands are making bold moves with zero-waste systems or returnable packaging, even simple switches can add up to major environmental wins, especially when moving high volumes.

More than ever, consumers are making choices based on values. A recent survey showed that an astonishing 90% or people are more likely to buy from brands with sustainable packaging.

Thoughtful packaging can be the difference between gaining a loyal customer and losing them to a competitor with a clearer conscience. It’s also a way to stay ahead of tightening regulations and rising expectations.

When done right, packaging becomes more than just a necessity – it becomes a statement.

Five easy eco-friendly packaging swaps

Let’s look at five sustainable swaps brands can make today that won’t break the bank – or your production cycle.

Ditch virgin plastic for compostable bags

Replacing standard polybags with compostable garment bags is one of the most straightforward swaps. Options made from PLA (polylactic acid), PBAT (a biodegradable copolymer), or cornstarch-based materials break down much faster and more cleanly than traditional plastics.

They protect garments just as well, and they send a clear message: we’re not adding to a landfill.

Switch to FSC™ – certified swing tags and paper

Not all paper is created equal. Using FSC™ -certified paper ensures your tags, tissue, and boxes come from responsibly managed forests. Combine that with soy-based or water-based inks, and you’ve got a packaging solution that looks good and does good.

Replace plastic hang tags with cotton or recycled alternatives

Plastic hang tags are one of those tiny pieces that often get overlooked, but they pile up quickly. Swapping them out for recycled paper, natural cotton cord, or even jute makes a big difference, especially when you’re producing at scale.

Go glue-free with folding boxes or sewn-in labelling

Even packaging construction plays a part. Avoiding synthetic adhesives or laminates where possible helps ensure materials can be properly recycled or composted. Instead, use folded structures or mechanical fasteners, and consider sewn-in care labels that serve a dual function.

Minimise the packaging altogether

This isn’t about doing less, just doing it smarter. Rethink what really needs packaging, and trim down the layers. Can a garment ship in a single bag instead of a box and bag? Can your tag hold care info instead of including a separate leaflet? Less is very often more.

Thinking holistically

The best packaging strategies come from thinking beyond individual materials and looking at the full journey; design, sourcing, disposal. Is your packaging easy to recycle for customers? Does it use renewable inputs? Is it being produced close to your manufacturing hub to cut transport emissions?

This is where your supply chain partners become crucial. The right supplier will offer not only the materials you need but also the knowledge to help you make smart, sustainable choices that align with your brand goals.

It’s also about thinking long-term. Will the packaging still meet your needs as your company scales? Are your materials compliant with evolving international regulations? Can they be adapted for circular business models, like take-back schemes or reuse?

And don’t forget the end user. Consumers are becoming more discerning. They want packaging that’s intuitive, guilt-free and easy to dispose of responsibly. When you take a holistic approach, looking at everything from start to finish, you’re not just reducing waste – you’re adding value at every touchpoint.

Let’s build your sustainable packaging strategy

At immago, we’ve been helping brands shift towards more sustainable packaging for years. Whether you’re ready for a comprehensive eco-overhaul or just want to explore new materials, we’ll guide you through the options that make sense for your business- and your budget.

Our global network enables us to provide certified, low-impact materials near your manufacturing location, further reducing your environmental footprint.

If you’re ready to take the first (or next) step in your sustainability journey, get in touch with our team today. A small change now could make a big difference for your brand – and for the planet.

Check out our sustainable packaging solutions here or contact your local office for an informal, friendly chat about how we can help you.