How immago can help with all your retail packaging needs

Person holding a bag

How immago can help with all your retail packaging needs

Last month, we discussed the fascinating history of retail packaging, from its early beginnings in trade and barter to modern advances in sustainable materials. In part 2, we will examine our role in retail packaging and how we can help your business.

Packaging goes beyond merely making products look pretty. With online shopping skyrocketing from a pre-COVID rate of 3-4% to approximately 20%, brands face the challenge of attracting customers and ensuring that their products arrive safely and sustainably.

We understand these challenges and offer comprehensive solutions to meet your retail packaging needs.

Your packaging is an extension of you

Creating a strong brand identity is perhaps one of the most daunting tasks for any business owner, particularly in the early stages. A robust, easily recognisable brand can often make or break a budding company’s success.

However, branding encompasses far more than just a logo’s appearance.

It embodies the essence and character of a company. The lingering impression remains after someone purchases your product; it’s the emotional connection people forge with your business.

Understanding your company’s identity and the reasons driving its existence can significantly ease the journey. We’re here to collaborate with you in crafting bespoke product designs that ensure a cohesive representation of your brand, laying a solid groundwork for your business triumph.

Packaging plays a pivotal role in brand recognition and product presentation, and brands invest significant resources in packaging design and materials to stand out in crowded markets.

From iconic names like Coca-Cola to emerging startups, packaging serves as a powerful tool for communicating brand values, and that’s where immago can help you.

retail packaging example of a set of tote bags

Going beyond aesthetics

For many small enterprises, especially startups, the focus often centres so intensely on the product that packaging gets sidelined. Yet, exceptional products demand exceptional packaging.

Superb packaging serves two primary purposes: brand recognition (as mentioned above) and product protection.

Your packaging constitutes the initial point of contact between your business and the public, and so it carries weight because, regardless of a product’s quality, shoddy packaging implies inferiority. Just because a package has a nice logo doesn’t mean it’s good quality.

Thoughtfully designed packaging must strike a balance; it should be lightweight for transportation yet robust enough to endure the journey. Even the box’s shape holds significance. Awkwardly shaped packaging can pose challenges in storage or shelf stacking.

Then there’s the matter of environmental impact…

The environmental considerations

For every parcel sent, retailers and delivery companies often use up to seven different types of packaging materials, including paper, cardboard, cartons, plastic bags, woven fabric, tape, and bubble wrap. This practice’s environmental and economic price is substantial, underscoring the urgent need for businesses worldwide to transition to sustainable retail packaging.

Sustainable packaging is environmentally friendly and does not exacerbate the depletion of natural resources. It encompasses the sourcing, development, and utilisation of packaging solutions with minimal environmental impact and footprint.

Ideally, sustainable retail packaging should be responsibly sourced, designed for safety and efficacy, crafted from renewable energy, reusable throughout its lifespan, and recyclable at the end of its lifecycle.

Modern consumers, particularly those in the 18-30 demographic, significantly emphasise environmentalism and sustainability. They are willing to invest in eco-friendly products, with the majority expressing a willingness to pay more.

Brand loyalty is contingent on a company’s commitment to sustainability, with consumers indicating a readiness to switch to environmentally friendly brands. Investing in sustainable retail packaging benefits the environment and yields long-term cost savings for businesses.

Retail packaging parcel carton boxOur commitment to sustainability

As the global movement towards combating climate change gains momentum, adopting sustainable retail packaging is poised to become the norm rather than the exception. If your brand champions environmental and sustainability causes but employs non-recyclable materials, you’re undermining your efforts from the outset.

At immago, we are dedicated to facilitating this transition. With our expertise and commitment to sustainability, we can help your business transition to greener, eco-friendly packaging solutions.

Retail packaging that ticks every box

We recognise that packaging is more than just a logo on a shopping bag. It’s about meeting the total needs of the supply chain, from protecting products during transit to optimising storage space and minimising environmental impact. Our experienced designers work closely with clients to create customised packaging solutions that reflect their brand identity and values.

We offer a range of eco-friendly packaging options in response to growing concerns about over-packaging and environmental sustainability. From FSC-certified cardboard to biodegradable polybags, we work with clients to reduce waste and move towards more sustainable packaging solutions. Our goal is to provide products on a sustainability scale that align with our clients’ values and help them minimise their environmental footprint over time.

Talk to us about your retail packaging

We understand that retail packaging is not one size fits all. That’s why we offer a diverse range of products to suit our clients’ unique needs.

From branded shopping bags and presentation pouches to customised presentation boxes and garment bags, we provide exciting and creative opportunities to promote brand identity and enhance product presentation.

Our team of experts will work with you to achieve the perfect combination of functionality and design, ensuring that your packaging looks great and performs optimally throughout the supply chain.

Whether launching a new product or revamping your existing packaging strategy, we are here to help. Contact us today to discuss your retail packaging needs and discover how we can help your brand succeed in the competitive retail market.