How and why you should make the switch to sustainable retail packaging
For every parcel sent, retailers and delivery companies can use up to seven different types of packaging material.
This can include materials like paper, cardboard, cartons, plastic bags, woven fabric, tape and bubble wrap.
The environmental and economic impact of this is staggering, which is why every business in the world should be making the switch to sustainable retail packaging.
What is sustainable retail packaging?
Simply put, sustainable packaging is earth-friendly and doesn’t contribute to the further depletion of natural resources.
It refers to the sourcing, development, and use of packaging solutions that have minimal environmental impact and footprint.
Sustainable packaging is becoming a greater priority for both brands and consumers.
Ideally, sustainable retail packaging should be sourced responsibly, designed to be safe and effective, made from renewable energy, reusable within its lifetime, and recyclable at the end of its lifetime.
Why it’s important to switch to sustainable retail packaging
Consumers want it and will pay for it
Modern consumers, particularly those in the 18-30 demographic, have been raised to think about environmentalism and sustainability.
And they’re willing to put their money where their mouth is.
According to market research company GlobalWebIndex, the majority of people now are willing to spend more on eco-friendly products.
Brand loyalty is tested when it comes to sustainability, with consumers willing to make the switch to another company if they take environmentalism more seriously. Almost two-thirds of consumers say they are likely to switch to a brand that is more environmentally-friendly than their current brand.
It saves you money
Sustainable retail packaging is not only a better option for the environment, but a great investment for a company. The cost of the initial switch to a different type of packaging is what puts companies off, but in the long-term there is money to be saved.
And as more eco-friendly practices become more commonplace, the cost of implementing those practices decreases.
Corporate Social Responsibility (CSR) is an important aspect of any business.
While it can refer to a wide range of actions that businesses may take (from donating to charity to ethical trading), it’s the environmental attitude of a company that is most important to consumers.
Any company switching to sustainable retail packaging is sending a clear message that they take their corporate responsibility seriously, and today’s environmentally-conscious consumers will be likely to respond.
How you can switch to sustainable retail packaging
Change your packaging materials
Some materials are better for the environment than others, and if your business is using harmful plastics, then it’s time to seriously reconsider.
Plant-based packaging is becoming a viable option as more and more companies make the switch. As its name suggests, these materials are made out of biological sources; everything from mushrooms and seaweed to corn and food waste.
Recycling before and after
Using recycled materials to package your goods is a simple yet effective way to switch to sustainable packaging.
Paper and cardboard are the obvious materials, but plastics can also be recycled into different packaging.
It’s important for a company to encourage consumers to once again recycle their packaging, perhaps offering an incentive like vouchers or a percentage discount.
Partner with sustainable companies
There is a saying in French: Qui se ressemble s’assemble – those who resemble assemble.
If you’re serious about sustainability, then you want to deal with other brands who are serious too.
Being associated with the same, eco-friendly crowd will be good for your reputation and business.
It is your choice to work with companies that prioritise sustainability, no one forces you to pick your partners.
Do your research into potential allies in the industry, make sure they’re not just pretending to be green and actually back up their claims.
A partner’s bad reputation can rub off on you, so choose wisely.
We are dedicated to sustainable practices
With a global shift toward fighting climate change, the way companies approach packaging is set to change. Rather than being an alternative option for the eco-conscious shopper, sustainable retail packaging is only going to grow, eventually becoming the norm.
Don’t let your business get left behind in the coming changes.
We can help you make the switch to a greener, eco-friendly packaging.
We have helped hundreds of companies to grow and change with the times over the years, adapting to whatever challenges life throws at them.
It’s our strong belief that a greener, more environmentally-friendly business practice is not only important for the planet, but also for the future survival of a business.
The more environmentally aware your brand is, the longer you will stay in business, and we can help you, starting with sustainable retail packaging.
Contact us today if you would like to know more. Our friendly and experienced staff will be happy to have a chat about you and your unique business needs.