Are minimalist garment labels right for your company’s image?

minimal garment labels

Are minimalist garment labels right for your company’s image?

When it comes to garment labels, there are two options; make them as flashy as possible with as much information on them as you can fit, or go down the minimalist road and make them as simple as possible.

So which is the best option?

garment labels

How do garment labels enhance your brand?

There’s much to debate on how you should get your products to stand out. Some brands have flashy label designs which can be a great way to attract attention on a crowded store shelf, but is this the best approach?

Well… not always!

Labels are not only a great way to sell your brand, but they’re perfect for passing information on to your customers. Website addresses, social media accounts, images, quotes, mission statements… a label can contain all of these things and that’s on top of your logo.

But here’s the thing, there is such a thing as too much information.

If everyone is screaming for attention, then no one gets heard. Maybe instead of playing the shouting game of “who can yell the loudest” with your competitors, a more simple, minimalist approach is needed.

Sometimes less is more

Minimalist label designs offer a breath of fresh air for customers who are feeling overwhelmed and bogged down by the amount of information and noise they are blasted with every day.

Minimalist label designs don’t mean you are leaving information out – you’re just not adding unnecessary information in.

Sometimes by saying less, you’re conveying so much more.

Keep in mind that your label is nothing more than an advertisement for your company’s products. By being clean and simplistic, you’re conveying a message about your brand. A great label shows the world what you stand for, makes people remember you, and helps potential customers understand if your product is right for them.

Some companies are even adding QR codes instead of information, bringing the customer to their website with the possibility of further purchases!

QR code on hang tag

Make your logo stand out!

Although creating a memorable logo is easier said than done, there are plenty of ways to make your logo stand out, like using an unusual shape, vibrant colours, or an object.

A logo may be a simple image, but there is so much going on beneath the surface. The success of a logo design depends on aesthetic taste, artistic drawing skill, strategic planning and psychology.

The trick of good logo design is to bring all of these parts together into a singular, harmonious composition. A simple logo will have a more timeless look than a logo with a bunch of flashy elements, and an effective logo is able to work across different mediums and applications, including labels.

Labels come in all shapes, sizes and materials, so don’t think that because your logo looks good on your website, it will work on a suede hang tag!

By having an effective logo on a high-quality label, you will be more likely to attract attention and influence the customer’s purchase decision. A logo can move your business forward, but an attractive logo on a personalized custom label will take you to another level.

Be unique with your garment labels

We’re living in an age of information overload, making it harder and harder for businesses to get noticed, which is why branding is so important.

Branding is an essential piece of the puzzle when building a stand-out business. It’s how we form a meaningful connection with our audience and convert them into buyers.

So how do you stand out from the crowd with your garment labels?

Will you lean towards minimalist or over-the-top flashy?

Whatever you decide, it’s important to make sure you’re working with a company that knows labels inside out.

We have over 50 years of experience in the manufacture of garment labels, covering everything from woven labels to swing tags in a range of materials.

All our labels can be customised to your exact specifications, no matter their shape, size, or content.

We’ve made labels out of metal and wood and sustainable materials.

Contact us today if you would like to know more about our labels and hang tags, and how we can help your garments stand out from the crowd.

One of our friendly team members will be happy to answer any questions you have.