In four years, millennials will account for at least a third of all retail spending in Australia. Millennials are not only among the fashion industry’s biggest spenders ($200 Billion spent globally this year alone), but they are literally changing the industry with their shopping habits.
For such a small country, New Zealand has had more than its fair share of international success. From the world dominating All Blacks to the record Oscar-winning Peter Jackson, there are few areas where Kiwis aren’t punching above their weight, and the fashion industry is no exception.
“How do I stop people from copying my product?” That’s a question we often hear from our clients. The fear of getting copied is so great, that we see many people not taking steps to make their product in the first place, because they’re so convinced it will be knocked off!
These are not unreasonable requests by any means, but requests which are often not met, especially when dealing with supply lines located in other countries. Case study: McDonald Textiles New Zealand These four requirements – quality, consistency, timeliness and price recently made up an intricate request to...