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Clothing labels and packaging

How do start-ups maintain quality brand identity?

You will know the importance of managing your brand as it develops, and for the most part you can control your customer’s experience, in the way you communicate and deliver on your brand strategy. An effective brand strategy gives you an edge in the increasingly competitive industry...
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Running cheetah silhouette

Apparel industry identifies speed as the new luxury

While a majority of businesses think their clients’ expectations have risen, and a similar proportion agree that their customers expect more personalisation, the stand-out metric is speed. Business today, is about making a shift from  service to  experience. On-line retailer Net-a-Porter understands the need for speed Mark Sebba,...
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Cyclone winston

Fiji garment industry buoyant despite Cyclone Winston

Yet experts and officials say that while many of Fiji’s subsistence farmers and workers are facing tough times, they don’t expect the cyclone’s impact on the larger economy will be major or long-lasting. Government infrastructure in the capital Suva was also spared, and aid money...
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Retail packaging solutions

Garment label solutions a winner for NY menswear brand

‘Saturdays’ was founded in 2009 in New York City, and in a few short years has become synonymous with high-quality craftsmanship and traditional style. Determined to suit a lifestyle occupied with surfing, living and working in New York City, Saturdays began selling boards and wetsuits as...
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