17/03/2017
In
News, Technology
Blog
Balance of key components achieves successful brand relaunch
These are not unreasonable requests by any means, but requests which are often not met, especially when dealing with supply lines located in other countries. Case study: McDonald Textiles New Zealand These four requirements – quality, consistency, timeliness and price recently made up an intricate request to...
19/02/2017
In
Design, Services, Technology
Why brand recognition is crucial for a new clothing label
Small ’boutique’ brands will find it tough starting out. The jump from selling garments locally to a national, and then international stage isn’t an easy one. From packaging to marketing, logistics to finances, everything gets ramped up and becomes more difficult once you dip your...
17/01/2017
In
News
How Chinese New Year affects the apparel industry globally
Chinese New Year The date of Chinese New Year in the Gregorian calendar changes year-to-year, but always falls between January 21st and February 20th. The reason it changes every year is because it is based on the Chinese Lunar Calendar, which is used for the dates of traditional...
20/12/2016
In
News
Why it’s important to put your brand first, not your products
Branding is the backbone of your company. Without brand loyalty, your product is just another name on the shelf. Why would someone buy your product when there are numerous other products that do exactly the same thing? It is inherent in our nature to pick...