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Clothing labels and packaging

How do start-ups maintain quality brand identity?

You will know the importance of managing your brand as it develops, and for the most part you can control your customer’s experience, in the way you communicate and deliver on your brand strategy. An effective brand strategy gives you an edge in the increasingly competitive industry...
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Running cheetah silhouette

Apparel industry identifies speed as the new luxury

While a majority of businesses think their clients’ expectations have risen, and a similar proportion agree that their customers expect more personalisation, the stand-out metric is speed. Business today, is about making a shift from  service to  experience. On-line retailer Net-a-Porter understands the need for speed Mark Sebba,...
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