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Fashion design sketches

Target supports emerging Australian fashion designers

Rachael Zheng is a conceptual womenswear designer and a recent graduate and winner of the National Australian Graduate Showcase. Zheng is at the forefront of creating a strong aesthetic brand. Assisting her with this is the retail giant and supporter of affordable designer fashion, Target. Zheng’s creative...
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Branded clothing labels

Brand imagery depends on consistency and quality

There is a saying “sometimes small things have big meanings” and this is particularly fitting when applied togarment tags. Tags are designed and created to reflect the quality of a product and as such they carry, contained within their small confines the essence and delivery...
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