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Fashion show

Dream comes true for Fijian fashion designer

When he started fashion designing in 2010, Samal Singh was worried whether his dreams of becoming one of the top fashion designers in Fiji, would ever come true. Fast forward six years later, and at 25 years old, Samal has dressed Miss World Fiji 2013, Bollywood...
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Fashion for all

Two global fashion giants arrive in Auckland

H&M opens it’s first store in New Zealand H&M (Hennes & Mauritz), is the world’s second largest clothing retailer, employing almost 150,000 people, and is available in over 60 countries. The Swedish company is now in its 70th year, opening its first store on the high...
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Clothing labels and packaging

How do start-ups maintain quality brand identity?

You will know the importance of managing your brand as it develops, and for the most part you can control your customer’s experience, in the way you communicate and deliver on your brand strategy. An effective brand strategy gives you an edge in the increasingly competitive industry...
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